Encore’s approach was two-fold: To establish Simpson’s name as a recognizable District 7 challenger, and to position him as the “people’s candidate” against an entrenched incumbent. The graphic design team began developing Simpson’s logo and producing an assortment of direct mail, banners and push-cards used by the Simpson campaign to establish name recognition in the community. The web team developed a state-of-the-art website for Simpson that introduced him, his family, his values and his positions on key issues. Secondly, Encore worked with Simpson to deliver powerful key messages about his position on issues and his image as the “people’s candidate” for District 7 voters, capitalizing on the anti-incumbent political climate sweeping the nation. This was achieved through a series of highly targeted and persuasive direct mail pieces, as well as Encore’s public relations services in securing television and print media exposure with Simpson hammering home his key messages.